A tutoring center, after-school program or enrichment class should post on RedNote (Xiaohongshu) what Chinese-speaking parents compare before enrolling: schedules, pickup, class sizes, teachers, fees and what a lesson looks like, one searchable note every day. Dianhong (by Caliradi) writes and publishes that daily note for $197 one-time first-month setup, then $99 a month; ad management is not included, and nothing we post promises grades, scores or admissions. Below: what parents search for, post ideas, a 30-day plan, what to send, and the pitfalls.
What Chinese-speaking parents search for
Parents search by city, then by age, subject and logistics. Typical searches, shown in English (your notes use the Chinese wording):
- City + program: "Cupertino after-school program", "San Jose math tutoring", "Fremont coding class for kids"
- City + season: "Mountain View summer camp", "Bay Area winter break camp"
- City + logistics: "after-school pickup San Francisco", "weekend Chinese class Los Angeles", "New York piano lessons for kids"
Every note should state the age range, the subject, the city and the schedule, because those are the filters parents use first.
Post types for tutoring and enrichment programs
- A day in the program: from school pickup to homework time, activities and parent pickup, with times.
- Class spotlight: one class per note, with age, content, class size, schedule and fee.
- Teacher introductions: subjects, background, languages, with the teacher's permission.
- Pickup and safety logistics: schools you pick up from, sign-out process, staff on site.
- Enrollment calendar: summer and winter camps, fall registration, trial class dates, deadlines.
- Tips for parents: building a reading habit, practicing math at home, keeping a homework routine.
- Student work: artwork, robotics builds, a recital, shown with written parent permission.
- Fees and policies: tuition, materials, sibling discounts, makeup classes, refunds.
A sample 30-day posting rhythm
Daily posting starts in month two. A typical month, shifted toward enrollment when your season comes:
| Days | Theme | Example notes |
|---|---|---|
| 1–7 | Who you are | Programs and ages; a day in the program; location, pickup and hours |
| 8–14 | Classes and teachers | One class or one teacher per day |
| 15–21 | Parent questions | Fees explained, pickup logistics, tips for home practice |
| 22–30 | Enrollment and work | Upcoming camps and deadlines, student work with permission, answers to comments |
What you send: the program checklist
- Classroom photos at a quiet moment, or with children's backs to the camera
- A 15-second vertical video of a class activity, with no identifiable child unless a parent agreed in writing
- Your schedule, fee sheet and enrollment calendar, every time they change
- Each teacher's subjects, background and permission to be introduced
- Storefront, entrance, parking and pickup area, once
- Upcoming camps, trial classes and deadlines, in one text
Pitfalls that cost parents' trust
- Promising outcomes. "Straight A's in one semester", "raise scores fast", "get into top schools". Describe what you teach and how, not what a child will achieve.
- Children without permission. No faces or names without written consent from a parent.
- Inconsistent fees. A note with one tuition and an enrollment form with another. Send us every change.
- Images you do not own. Stock classroom photos, other centers' materials, scanned textbook pages.
- Overstated credentials. List teacher qualifications exactly as they are.
What Dianhong includes for tutoring centers, and what it does not
Dianhong is the RedNote service of Caliradi LLC in Mountain View, California, with a Chinese-speaking team in the US and China. We work with tutoring, after-school and enrichment programs in the Bay Area (Mountain View, San Jose, Cupertino, Fremont, San Francisco), Los Angeles, New York, Seattle, Houston, Dallas, Chicago, Vancouver and Toronto.
Included
- Month one, $197 one time: account positioning, registration and professional-account verification help (approval is the platform's decision), profile build and one mini website with your programs, schedule and contact details.
- From month two, $99 a month: one image-and-text note every day (30 a month) with cover, title, body and topics; keyword layout by city and category; daily account activity; same-day replies to routine comments; a weekly report. A missed day is a breach on our side.
- Terms: month to month, no annual contract, cancel any time, no hidden fees. The account is registered with your business information, and it stays yours, notes included, if you stop.
Not included
- Ad management. We explain how promoted posts work; we do not run them, and the budget stays with you.
- Promised numbers of enrollments, inquiries or followers. Anyone who promises you a number is not being straight with you.
- On-site shoots. You shoot with your phone from the checklist above.
FAQ
- Can you post our students' test results or school acceptances?
- Dianhong does not write notes that promise grades, scores or admissions, and any student's name or face needs written parent permission. We show the class, the schedule and the work instead.
- Parents in our area share recommendations in WeChat groups. Why RedNote?
- Group chats pass names along; RedNote is where parents search and compare by city and subject when nobody has given them a name. Dianhong covers the RedNote side.
- We are busiest around enrollment season. Can posting follow our calendar?
- Yes. Send your camp dates, registration deadlines and trial classes, and the 30-day plan shifts toward them as the season approaches.
- How much does it cost for a tutoring center?
- $197 one time for first-month setup, then $99 a month for a note every day, month to month with no annual contract. Ad management is not included.
Email or text Dianhong with your business type and city: hello@caliradi.ai or +1 (650) 623-2878, and we will tell you what we can do.