A remodeling, landscaping or repair business should post on RedNote (Xiaohongshu) one real job per note: before and after, the city, what the work involved, how long it took and what drives the price. Dianhong (by Caliradi) turns your job-site phone photos into one finished note every day for $197 one-time first-month setup, then $99 a month; ad management is not included, so any ad budget stays with you. Below: what homeowners search for, post ideas, a 30-day plan, the job-site checklist and the mistakes to skip.
What Chinese-speaking homeowners search for
Homeowners search by city plus job, then by question. Typical searches, shown in English (your notes use the Chinese wording):
- City + job: "San Jose kitchen remodel", "Cupertino bathroom remodel", "Fremont fence replacement"
- City + trade: "Mountain View handyman", "San Francisco water heater repair", "Los Angeles backyard landscaping"
- Question: "what does a kitchen remodel include", "how long does a bathroom remodel take", "Seattle contractor who speaks Chinese"
Answer one search per note: one job, one city, one question.
Post types for remodeling, landscaping and repair
- One project per note: before and after, city, scope, timeline.
- What a quote includes: demolition, materials, labor, permits, cleanup, and what makes the number go up or down.
- The process, step by step: a bathroom remodel week by week, from demolition to final walk-through.
- Material choices in plain words: countertop options, tile sizes, fence materials, plants that handle local summers.
- Seasonal maintenance: gutters before the rainy season, a sprinkler check in spring, a water heater flush.
- Questions to ask before hiring: written scope, payment schedule, who pulls permits, how changes are priced.
- Small jobs count: a leaking faucet, a broken fence board, a door that will not close.
- Your crew: trades you cover, service area, languages, how to get a quote.
A sample 30-day posting rhythm
Daily posting starts in month two. A typical contractor month:
| Days | Theme | Example notes |
|---|---|---|
| 1–7 | Who you are | Services and service area; one finished project; how quotes work; the crew |
| 8–14 | Project stories | One completed job a day, each in a different city or trade |
| 15–21 | Homeowner education | Quote breakdown, process timeline, material choices, questions to ask |
| 22–30 | Season and answers | Seasonal maintenance, small repairs, answers to the month's comments |
The job-site photo checklist
- A "before" shot from the exact spot you will shoot the "after"
- One wide shot and two detail shots of the finished work, in daylight
- A 15-second vertical walk-through video
- Mid-job photos: framing, waterproofing, the layer homeowners never see
- One text per job: city, scope, how long it took, and a price range only if you actually quote it
- The homeowner's permission, and no house numbers, street signs or faces in the frame
Mud, tape and sawdust are fine. Homeowners trust the job-in-progress shot more than a polished render.
Common pitfalls for contractors
- Exaggerated claims. "Cheapest in the Bay Area", "done in three days" when it took three weeks. The next customer will hold you to it.
- Prices that do not match your quotes. A teaser "from" price followed by a quote twice as high costs more trust than it earns. Explain what drives cost instead.
- Images you do not own. Manufacturer catalog photos, design-site pictures, other contractors' work. Post only jobs your crew did.
- Loose license and insurance wording. State exactly what you hold, as issued, or leave it out.
- Exposing the client. No addresses, no faces, no interior details the owner has not approved.
What Dianhong includes for contractors, and what it does not
Dianhong is the RedNote service of Caliradi LLC in Mountain View, California, with a Chinese-speaking team in the US and China. We work with remodelers, landscapers and repair businesses in the Bay Area (Mountain View, San Jose, Cupertino, Fremont, San Francisco), Los Angeles, New York, Seattle, Houston, Dallas, Chicago, Vancouver and Toronto.
Included
- Month one, $197 one time: account positioning, registration and professional-account verification help (approval is the platform's decision), profile build and one mini website with your services, service area and how to request a quote.
- From month two, $99 a month: one image-and-text note every day (30 a month) with cover, title, body and topics; keyword layout by city and category; daily account activity; same-day replies to routine comments; a weekly report. A missed day is a breach on our side.
- Terms: month to month, no annual contract, cancel any time, no hidden fees. The account is registered with your business information, and it stays yours, notes included, if you stop.
Not included
- Ad management. We explain how promoted posts work; we do not run them, and the budget stays with you.
- Promised numbers of calls, quotes or jobs. Anyone who promises you a number is not being straight with you.
- On-site shoots. You shoot with your phone from the checklist above.
FAQ
- My work comes from referrals. Why post on RedNote at all?
- Because referrals get checked. A homeowner who hears your name often searches the job and city on RedNote before calling, and a steady record of real projects answers that check.
- I am on job sites all day. How much of my time does this take?
- A few phone photos per job and one text with city, scope and timeline. Dianhong writes, posts and answers routine comments the same day; quotes and site visits stay with you.
- Should I put prices in my posts?
- Post what drives the price, and a range only if it is what you actually quote. Never a teaser price you will not honor.
- Does Dianhong run Google or Facebook ads for contractors?
- No. Dianhong is $197 first-month setup, then $99 a month for a daily RedNote note; ad management is not included. We explain how promoted posts work, and the budget stays with you.
Email or text Dianhong with your business type and city: hello@caliradi.ai or +1 (650) 623-2878, and we will tell you what we can do.